LEHIGH VALLEY, PA. – TUESDAY, MARCH 1, 2022 – Lehigh Valley Public Media (LVPM), home of PBS39 and 91.3 WLVR, announced today it has entered into a multi-year naming rights agreement with Univest Financial Corporation. The deal will rename the organization’s 29,000-square foot multimedia facility located on the Steel Stacks campus in South Bethlehem the “Univest Public Media Center.”
“We are extremely pleased to partner with Univest as we continue to impact thousands of lives through the power of public media,” said Tim Fallon, CEO of PBS39 and 91.3 WLVR. “Our organizations share a common sense of dedication to our community, and we are excited to work together on making the Lehigh Valley better tomorrow than it is today.”
Originally opened in July 2011, the venue has hosted hundreds of episodes of locally produced PBS programming as well as TEDx talks, political debates and community events over the years. The building, which sits on land that was a gift from BethWorks, was designed by URS Architects, and the construction project was managed by Alvin H Butz.
“Univest firmly believes in giving back to the communities we serve and is proud to be partnering with PBS39 and 91.3 WLVR. Their mission to make our community better tomorrow than it is today aligns with Univest’s 145-year history of serving the financial and philanthropic needs of the local community,” said Mike Keim, President of Univest Bank and Trust Co. “We are excited to invest in the future of the Lehigh Valley and look forward to the positive impact that will come out of the Univest Public Media Center.”
The funds garnered from the sponsorship will help support core education programs and initiatives, while also maintaining and growing LVPM’s commitment to local television and radio programming.
About Lehigh Valley Public Media
Lehigh Valley Public Media (LVPM) is a community-owned public media organization that connects, informs, inspires and engages with the Greater Lehigh Valley community in Eastern Pennsylvania and Western New Jersey through award-winning original programming, as well as education and community outreach initiatives. Headquartered on the Steel Stacks campus in Bethlehem, Pa., LVPM is home to PBS39 (the Lehigh Valley’s public television station) and 91.3 WLVR (the all day, every day NPR news station for the Lehigh Valley).
About Univest Financial Corporation
Univest Financial Corporation (UVSP), including its wholly-owned subsidiary Univest Bank and Trust Co., Member FDIC, has approximately $7.1 billion in assets and $4.9 billion in assets under management and supervision through its Wealth Management lines of business at December 31, 2021. Headquartered in Souderton, Pa. and founded in 1876, the Corporation and its subsidiaries provide a full range of financial solutions for individuals, businesses, municipalities and nonprofit organizations primarily in the Mid-Atlantic Region. Univest delivers these services through a network of more than 50 offices and online at www.univest.net.